Basel Presents Itself to the World

By means of focused marketing campaigns, Basel draws attention to its advantages as a tourist destination, trade fair city and centre for education and business.

Monica Linder-Guarnaccia (IBA Basel Managing Director), Karen Pein (Managing Director IBA Hamburg), President of Cantonal Government Elisabeth Ackermann and Sabine Horvath (Head of External Affairs and Marketing Basel), at the IBA-Dock 2017 in Hamburg.
Monica Linder-Guarnaccia (IBA Basel Managing Director), Karen Pein (Managing Director IBA Hamburg), President of Cantonal Government Elisabeth Ackermann and Sabine Horvath (Head of External Affairs and Marketing Basel), at the IBA-Dock 2017 in Hamburg.

Basel meets Moscow

During Basel’s appearances in the Russian capital in 2011, 2012 and 2014, the Canton of Basel-Stadt established numerous cooperation projects with Moscow-based partners in the economic, health, education and research, tourism and cultural fields.

Expo Milano 2015

The three largest Swiss cities, Basel, Zurich and Geneva, were appearing as official city partners at Expo Milano 2015 in the Swiss pavilion. From 1st May to 31st October 2015, the universal Exposition devoted itself to the theme of “Nutrire il Pianeta, Energia per la Vita” (“Feeding the Planet, Energy for Life”). The aim of the appearance of Basel, Zurich and Geneva was to showcase the urban and cultural sides of Switzerland.

Basel in Hamburg

Since 2007, the city of Basel promoted its role as a gateway to Switzerland at several events in Hamburg in northern Germany (including the museum night, and Hamburg’s traditional harbour anniversary festival).
 

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