Basel invites you to come shopping

Basel is a shopper's paradise with its tempting assortment of shopping opportunities. There are speciality shops for everything a shopper could desire in the city centres of Grossbasel and Kleinbasel, as well as modern shopping centres on the outskirts of the city, on both sides of the border, offering a wide range of food, fashion items and all kinds of consumer goods.

Two young women in good spirits walking along Freie Strasse in Basel.
Freie Street is the main shopping street in Basel and offers something to suit every taste.

The various major retailers satisfy the everyday shopping needs: Migros, Coop, Manor, Denner and Aldi. This varied choice is further supplemented by numerous specialist outlets, do-it-yourself shops and convenience stores.

Basel is a hotbed for watches and jewellery – even outside of BASELWORLD, the world's largest trade fair. Kurz, Seiler, Metzger, Gübelin and Bucherer are just a few of the great companies that are housed in the city. Here you will find the creations of Patek Philippe, Rolex, Chopard, Piaget and other famous brands. The high craftsmanship of the local goldsmiths can be found in the numerous small jewellers. But, Basel will also delight you as a fashion paradise with quality products from Hermès, Bally, Louis Vuitton, Burberry, Fogal, Wolford, Armani, Jil Sander, Max Mara, Yohji Yamamoto, Prada, Miu Miu and many others.

The City Market in Marktplatz, the New Goods Market in Barfüsserplatz, the Saturday and Sunday markets in the various districts of Basel, the flea markets in Petersplatz and Barfüsserplatz plus the weekly farmers’ markets in the region are all popular meeting places and create a real shopping experience in a pleasant atmosphere.

On the run up to Christmas, the city of Basel radiates in a whirl of glittering festivity and invites you come and do your Christmas shopping in its elaborately decorated city centre. The dazzling Christmas market in Barfüsserplatz, and now also in Münsterplatz, makes all the visitors burst with delight and fulfils the wishes of young and old alike. The festively illuminated Christmas street, with its high-quality shops, runs from Aeschenplatz in Grossbasel to Claraplatz in Kleinbasel.

Luxury brands

Top Destination for Luxury Brands

Basel is a great place to shop for quality and elegance. Looking for fashion and accessories by international labels? Contemporary Swiss design, luxury watches made in Switzerland, art? Or sweet chocolate temptations? The choice is yours.

Fashion and accessories

A passion for luxury? The big labels can be found in tiny boutiques and large department stores: Chanel, Hermès, Gucci, Louis Vuitton, Max Mara, Bally, Miu Miu, Jil Sander and Wolford. Or something a bit more unique? The creative scene in Basel is thriving and diverse. kleinbasel, Matrix or Format  - 37 Flagshipstore are some of the boutiques that inspire with exquisite collections of exceptional quality.

Watches and jewellery

During BASELWORLD, the whole city is under the spell of luxury watches and expensive jewellery. The fair shapes the taste of an entire region. Established local jewellers like Kurz, Seiler, Metzger, Gübelin and Bucherer carry the full range of international luxury brands – Chopard, Piaget, Patek Philippe, Rolex. Those who prefer a more personal choice will find what they are looking for at one of the many goldsmiths (the art of goldsmithing has a long tradition in Basel), where one-of-a-kind pieces are designed and crafted by hand.

Cosmetics and perfume

There are several places in Basel where lovers of wellness and luxury cosmetics can go to be pampered: Dominique M. offers a range of beauty treatments at a central location with view of the Rhine. The perfume shop Hyazinth also provides numerous cosmetic products and treatments. Finally, Aveda treats its customers to a full sensory experience in a relaxing atmosphere.

Stationery and art supplies

Elegant stationery and art supplies, such as pens, quality paper and paints, can be found at Thomas Lachenmeier & Co, Globus or Bookbinders Design, or at Montblanc-Boutique on the market square.

Sweet treats

The people of Basel have a sweet tooth. They like to sit and drink coffee in the famous Confiserie Schiesser while observing the goings-on on the market square below. Confiserie Brändli‘s tiny boutiques look like jewellery stores – and its chocolates and desserts are indeed treasures. Bachmann makes the best “pains au chocolat”, and Sprüngli‘s specialty are the famous “Luxemburgerli”.


The city market on Marktplatz is nestled in the middle of an exclusive business area. 
<br/>Photo: Juri Weiss
The city market on Marktplatz is nestled in the middle of an exclusive business area.

Weekly markets

A warm welcome to the Basel markets

The city of Basel is characterised by its numerous attractive city and district markets, which create a congenial atmosphere with their high quality, freshness and friendly customer service.

The following markets provide a shopping experience with a difference in Basel:

  • the City Market on Marktplatz in front of the historic City Hall, a traditional fresh produce market with food and drink stalls, is the centrepiece of Basel’s Shopping City. Read more
  • the Schlemmer Market provides for street food atmosphere every monday. Read more
  • the New Goods Market in Barfüsserplatz with new goods of all kinds and additional snack stands. Read more
  • the flea markets in Barfüsserplatz and Petersplatz. Read more
  • the numerous Basel district markets. Read more

Information for exhibitors:


The Basel Christmas Market on Münsterplatz in the twilight.
The Basel Christmas Market has long been a set date in the advent season schedule of visitors from near and far.

Basel Christmas market

The Basel Christmas market with its wonderful aromas and glittering lights is like a twinkling jewel, and from far and wide it even looks like one. At the heart of Basel stand approximately 180 selected goods and food stalls, which are all decorated with great care and attention to detail and custom built. Here you will find a rich selection of specialties, Christmas products and gift items, as well as a fine choice of refreshments.

The centrepiece of the Basel Christmas market is Barfüsserplatz. The Christmas market has been steadily extending over the years around the Barfüsserkirche, which houses the Basel Historical Museum.

The Christmas market has also been staged since 2011 in Münsterplatz, which is the most famous and most beautiful square in Basel with its venerable cathedral, many more stalls, additional attractions and, of course, a festive Christmas spirit.