The aim of the communication measures and marketing campaigns is to increase awareness of Basel as a location and to cultivate its image in Switzerland and abroad. Basel is to be positioned as a place to live and work offering the highest quality of life, as a leading life sciences and innovation hub at the heart of Europe, as an international events venue, as a metropolis of art and architecture, and as a sustainable location.

The numerous communication measures of Marketing include, among others, the following:

• a location portrait on the cantonal website
• images campaigns for advertising the strengths of the Basel location
• Multilingual social media appearances
• Marketing campaigns during major events in Basel
• Cantonal presences in Switzerland and abroad

The External Affairs and Marketing division is also responsible for communicating and promoting the markets and events it organises, namely the Basel Autumn Fair, the Christmas in Basel, the Swiss National Day on the Rhine and the Basel weekly markets. 

Rankings influence the public perception and reputation of cities and regions due to great media interest. They play a big role in attracting investors and skilled labour and support the decision-making process for company relocations. 

In its annual report, the Division of External Affairs and Marketing uses selected location rankings to show how Basel compares internationally in the spirit of «Put Basel on the map».