The aim of the communication measures and marketing campaigns is to increase awareness of Basel as a location and to cultivate its image in Switzerland and abroad.  Basel is to be positioned as a location offering the highest quality of life in the heart of Europe, as a dynamic centre for economic, research and innovation, as an international event location, as a cultural metropolis and as an role model in the field of climate and environmental protection.

The numerous communication measures of Marketing include, among others, the following:

• a location portrait on the cantonal website
• images campaigns for advertising the strengths of the Basel location
• Multilingual social media appearances
• Marketing campaigns during major events in Basel
• Cantonal presences in Switzerland and abroad

The External Affairs and Marketing division is also responsible for communicating and promoting the markets and events it organises, namely the Basel Autumn Fair, the Christmas in Basel, the Swiss National Day on the Rhine and the Basel weekly markets. 

Rankings influence the public perception and reputation of cities and regions due to great media interest. They play a big role in attracting investors and skilled labour and support the decision-making process for company relocations. 

In its annual report, the Division of External Affairs and Marketing uses selected location rankings to show how Basel compares internationally in the spirit of «Put Basel on the map».